Privacy Policy
Privacy Policy
Last updated: 2 September 2026
DLoop (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit dloop.org.uk, contact us, or engage with our services.
DLoop is a UK-based business providing CRM, customer lifecycle, retention and growth consultancy services.
1. Who we are
The data controller responsible for your personal data is:
DLoop
Website: dloop.org.uk
Email: info@dloop.org.uk
Location: United Kingdom
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at info@dloop.org.uk.
2. What personal data we collect
The information we collect depends on how you interact with DLoop.
Information you provide to us
If you contact us, submit an enquiry, request information, book a consultation or engage our services, we may collect:
Your name
Your business or company name
Your job title
Your email address
Your telephone number, where provided
Information about your business
Information about your CRM, marketing or customer-growth requirements
Details contained in correspondence or enquiries you send to us
Any other information you voluntarily provide
Information collected when you visit our website
When you visit dloop.org.uk, certain technical information may be collected automatically.
This may include:
IP address
Browser type and version
Device type
Operating system
Pages visited
Date and time of your visit
Referring website
General information about how you use the Website
Some of this information is collected through analytics technologies, as described below.
3. How we use your personal data
We may use your personal data to:
Respond to enquiries
Communicate with you
Arrange consultations and discovery calls
Prepare proposals and quotations
Provide CRM and consultancy services
Manage our relationship with clients, prospective clients and suppliers
Deliver and administer our services
Improve our Website and services
Understand how visitors use our Website
Monitor and maintain Website security and performance
Maintain appropriate business and financial records
Comply with legal and regulatory obligations
Establish, exercise or defend legal claims where necessary
We will only use your personal data where we have a lawful basis to do so.
4. Lawful bases for processing
Depending on the circumstances, we may rely on the following lawful bases under applicable UK data protection law.
Contract
We may process your personal data where this is necessary to enter into or perform a contract with you.
For example, we may need your name and contact details to provide consultancy services or manage our contractual relationship with you.
Legitimate interests
We may process your personal data where this is necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.
This may include responding to genuine business enquiries, managing business relationships, improving our services and maintaining the security of our Website.
Consent
Where consent is required, we will ask for your consent before processing your personal data.
For example, we may rely on consent for certain non-essential cookies and analytics technologies.
You can withdraw consent at any time.
Legal obligation
We may process your personal data where necessary to comply with a legal or regulatory obligation.
5. Website hosting and IONOS
Our Website is hosted by IONOS.
IONOS may process certain information relating to visitors to our Website as part of providing website hosting, security and related services.
IONOS states that its web hosting products may process information including the referring website, requested website or file, browser type and version, operating system, device type, time of access and an anonymised IP address.
IONOS also provides its SiteAnalytics service, which may collect website usage information. SiteAnalytics does not use cookies and anonymises IP addresses directly after transmission. IONOS states that SiteAnalytics visitor data is stored for eight weeks.
We use this information to help maintain the security, stability and performance of our Website and to understand general Website usage.
6. Google Analytics
We use Google Analytics to understand how visitors use our Website and to help us improve its content, functionality and user experience.
Google Analytics may collect information such as:
Website interactions
Pages viewed
Approximate geographical information
Device information
Browser information
How visitors arrived at our Website
Information relating to Website usage
Google Analytics does not log or store individual IP addresses from users in the UK. Google states that IP information from UK traffic may be used to derive coarse geographical information before the IP address is discarded.
Where required by applicable law, we will obtain your consent before using non-essential Google Analytics cookies or similar technologies.
You can change or withdraw your cookie preferences through the cookie controls provided on our Website.
7. Cookies
Our Website may use cookies and similar technologies.
Cookies may be used for:
Essential Website functionality
Website security
Understanding Website usage
Analytics
Remembering preferences
Some cookies are necessary for the Website to function and do not require consent.
Non-essential cookies, including analytics cookies where applicable, will only be used where the appropriate consent has been obtained.
We will provide information about the cookies used on our Website through our Cookie Policy and, where appropriate, our cookie consent mechanism.
You can also manage or disable cookies through your browser settings.
UK guidance requires websites to provide clear information about cookies and generally obtain consent before using non-essential cookies or similar technologies.
8. Who we share your personal data with
We may share personal data with trusted third-party service providers where this is necessary to operate DLoop and provide our services.
These providers may include:
IONOS, for Website hosting and related services
Google, for Google Analytics
Website, email and cloud-service providers
Appointment-booking providers, where used
Accounting and financial service providers
Professional advisers, where necessary
Legal or regulatory authorities where we are required to do so
We only share personal data where there is a lawful basis for doing so.
We do not sell or rent your personal data to third parties.
Where third parties process personal data on our behalf, we take reasonable steps to ensure appropriate contractual and security arrangements are in place.
9. International transfers
Some of the service providers we use may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we will ensure that an appropriate lawful transfer mechanism and safeguards are in place where required by applicable data protection law.
These safeguards may include an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism.
10. How long we keep your personal data
We only keep personal data for as long as reasonably necessary for the purposes for which it was collected.
The length of time we retain information depends on the type of information and the reason we hold it.
For example:
Business enquiries may be retained for a reasonable period after our last meaningful communication.
Client information may be retained for the duration of our relationship and for an appropriate period afterwards.
Financial and accounting records will be retained for the periods required by applicable law.
Website analytics information will be retained in accordance with the settings and retention periods applicable to the analytics services we use.
We periodically review the information we hold and securely delete or anonymise information that is no longer required.
11. How we protect your personal data
We take reasonable technical and organisational measures to protect personal data against:
Accidental loss
Unauthorised access
Unauthorised disclosure
Unauthorised alteration
Unauthorised destruction
We use reputable service providers and take reasonable steps to ensure that information is handled securely.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
12. Your data protection rights
Under applicable UK data protection law, you may have rights including:
The right to be informed about how your personal data is used
The right to request access to personal data we hold about you
The right to request correction of inaccurate or incomplete information
The right to request deletion of your personal data in certain circumstances
The right to request restriction of processing in certain circumstances
The right to object to certain types of processing
The right to data portability in certain circumstances
The right to withdraw consent where we rely on consent as our lawful basis
You may also have the right to object to direct marketing.
To exercise your rights, please contact:
We may need to request information to verify your identity before responding to certain requests.
13. Direct marketing
We may occasionally contact existing clients or business contacts about DLoop services, developments or relevant business information where permitted by applicable law.
Where consent is required for marketing communications, we will obtain it before sending them.
You can opt out of marketing communications at any time by contacting:
We will not sell or rent your personal data to third parties for their own marketing purposes.
14. Links to other websites
Our Website may contain links to third-party websites or services.
These websites operate independently from DLoop and may have their own privacy policies and terms.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any third-party website you visit.
15. Children's privacy
Our Website and services are intended for businesses and professionals and are not directed towards children.
We do not knowingly collect personal data from children through our Website.
16. Data relating to client customers
DLoop provides CRM and customer-growth consultancy services.
Where, as part of providing services to a client, we are given access to personal data relating to that client's customers, prospects, employees or other individuals, our role and responsibilities in relation to that data will be governed by the applicable contractual arrangements with the client.
In such circumstances, DLoop may act as a data processor on behalf of the client, while the client remains responsible for determining the purposes and means of processing that personal data.
Where appropriate, we will enter into a separate Data Processing Agreement with the client setting out the relevant responsibilities, security measures and processing arrangements.
This Privacy Policy primarily applies to personal data that DLoop processes as a data controller, including information relating to visitors, prospective clients, clients, suppliers and contacts with DLoop.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our business
Changes to the Website
Changes to the services or technologies we use
Changes to data protection or other applicable legislation
The latest version will always be published on this page.
The date at the top of this Privacy Policy shows when it was last updated.
We recommend reviewing this page periodically.
18. Contact us
If you have any questions about this Privacy Policy or how DLoop handles personal data, please contact:
DLoop
Email: info@dloop.org.uk
Website: dloop.org.uk
19. Complaints
If you have concerns about how we have handled your personal data, please contact us first at:
We will endeavour to resolve your concern.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: ico.org.uk
The ICO provides information about data protection rights and how to make a complaint.